EVENT BRANDING
Agency: Creative Currency
Role: Art Direction | Design
CMPA Prime Time
In 2024, I art directed the rebrand of the Canadian Media Producers Association’s Prime Time conference. We gave the event a fresh, bold look that celebrates the craft and creativity of Canadian film production. The new identity set the tone for the 2025 conference, where we continued to evolve the brand.
CMPA - Prime Time 2024
In 2024, the Canadian Music Producers Association (CMPA) engaged Creative Currency to refresh the branding for their annual Prime Time conference. The goal was to create a contemporary identity that aligned with the organization’s vision as an industry leader. We delivered a cohesive, strong visual identity that honoured the craft and human elements of Canadian production, and set the tone for future events.
CMPA - Prime Time 2025
Building on the 2024 brand refresh, we were invited to evolve the identity for the 2025 conference. We maintained the focus on the human element and craftsmanship while revitalizing the colour palette and design elements to bring a fresh, dynamic energy to the brand.
