CAMPAIGN DESIGN
Agency: Creative Currency
Role: Art Direction | Design | Microsite Design
Ontario Dental Association - Double Check
Canadian Dental Care Plan Campaign
The "Double Check CDCP" campaign, created for the Ontario Dental Association (ODA), helps people understand the Canadian Dental Care Plan (CDCP) and its eligibility requirements. It encourages residents to do a little homework before applying, making sure they meet all the criteria. By “double checking” these details—just like you would with everyday tasks—the campaign helps people make informed choices about their dental care and avoid any surprises about what’s covered or who qualifies.